Watch Bloc Party’s Kele Okereke join Paramore’s Hayley Williams to perform ‘Blue Light’.Meet Fred Roberts, the singer who uses music to mine the pain of his past.According to Billboard, his YouTube following alone grew by 1,800 per cent. Concert platform SongKick saw a 3,000 per cent increase in searches for Marshmello, while his social platforms exploded, bringing 62,000 new followers to Twitter and 260,000 to Instagram. ![]() ![]() The 10-minute music experience held in Fortnite’s Pleasant Park was watched by an audience of more than 10 million – gamers couldn’t use their weapons but were still able to perform dance moves and explore the area.Īlthough casual music fans and gamers alike may have dismissed the event as a gimmick, record execs sat up in their chairs as Marshmello’s team capitalised on the new, younger eyeballs the event attracted with a Fortnite merch line that dropped just as it ended. In early 2019, Fortnite’s parent company Epic Games held its first virtual concert with masked EDM DJ and producer Marshmello.
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